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What is SEO? Why SEO is Important?

Search Engine Optimization

Did you know that every day, more than two billion searches are conducted on Google?
But what does this have about your website?
The answer consists of two words: possibilities and opportunities.
To take advantage of opportunities that you offer the search engines, it is important for your website to achieve high rankings in search results. To successfully achieve this, you can use (strategically) social media, advertising, and SEO (Search Engine Optimization).
Unfortunately, if you do not know how to apply these strategies, you leave everything to your competitor.

Optimization for Search Engines

You have created a website (online store, blog, etc.) which does not attract enough visitors to generate the expected profits? You can certainly start by boosting Google indexing (Googlebot) robots optimizing (SEO) your website.
I am often asked the question: “I would have more customers, should I invest all my time and money in optimizing my website for search engines? ”
When asked this question, I always give the same answer. To succeed on the internet, it is important to create a relevant and useful content for your users. First, try to provide information, service or product quality. The priority is the users of your website, because it is they who determine the pulse of your business. Then if you want to boost the number of visitors to your website, optimizing your website is vital with the help of SEO Specialist – Shajee Fareedi
What is SEO?

Describes SEO as optimizing your website for search engines. That is to say, you adjust certain elements (HTML tags, text, etc.) on your website to promote understanding of the content of your web pages by search engines.

SEO techniques have they been developed to outsmart the search engines?

I will not. SEO is an effective strategy to optimize the content and structure of your website.
Most search engines work the same way. First, they need to know that your website exists. If your site does not appear among the search results of Google, you can add it to the google, for that Shajee Fareedi – SEO Consultant will help you. Otherwise, Google’s indexing robots will find you if a link is created from a website already indexed by Google.
The goal of search engines is to provide relevant search results for users. To successfully accomplish this task, the scanning engine scans all search websites and treats keywords used in the title and text of your webpages process.

Why optimize website?

It has been proven that the majority of users click only on the first page of results returned by search engines. So if your website is found on the first page for a specific keyword, you are guaranteed to receive more clicks than your competitor who is on the second page for the same term.

You can optimize your website for many types of queries. The application is more popular, the more you will have difficulty to compete with the competition.
What is a request?

A query is simply the keywords subject to a computerized search tool (eg Google).

Note: I’m referring to Google as it is the search engine most used.

What is a popular request?

One popular query is a query that is executed frequently and where there are many websites that compete with each other for a spot on the first page.
An example of popular request: back pain
About 143,000,000 results (Google)

What is a small request?

Well, it is simply a request where there is little to show and few websites compete with each other.
An example of low query: Shajee Fareedi
About 2,540 results (Google)

How to optimize their website for search engines

There are hundreds (if not thousands) of ways to optimize their website for search engines with the help of SEO Consultant. Many Web experts claim to be professionals in the field (SEO) and make promises they can not keep. The truth is that the leaders behind the search engines do not reveal their algorithms. Ranking algorithms of search engines are the most protected secrets of these companies. And, it seems, they are constantly changing.
However, we know that there are not 10,000 ways to extract information from a website. A website is made up of code (HTML, JavaScript, CSS, etc.) and content. Anything that can organize and facilitate access to data on your website is an advantage because it makes it easier for crawlers of search engines (learn more at
First, to optimize your website, you must create a list of keywords that represent your company well and the type of information found on your website. To help you build a list of relevant keywords, imagine that you are the perfect visitor to your website and find the keywords that he would use to find your site through search engines. to the list of keywords might look like the following:

SEO Consultant in Pakistan

Pakistan SEO Consultant

SEO Consultant Pakistan

SEO Consultant

SEO Specialist Pakistan

Pakistan SEO Specialist

SEO Specialist

SEO Expert Pakistan

Note that this list could be much longer. This list is just an example.
Now that you have started your list of keywords, you are ready to optimize your website.

Optimizing your website to Get Found on Google :

Note: To better understand the following information, visit your website and click the right mouse button. Choose the option to view the source code (View Source or other).A new window should open and you will have access to the source code (HTML only) and the content of the web page where you are. What you have before you is the information that the crawlers use. To add your keywords to your HTML code, you must have access to the source code of your web page.

Here is the code that you might see for a Web page
<title>Shajee Fareedi – SEO Specialist in Pakistan | SEO Consultant </title>
<meta name = “description” content = “SEO Specialist in Pakistan. SEO Expert and SEO Consultant in Pakistan Providing Consultancy in All over the world.” />
<meta name = “keywords” content = “SEO Specialist in Pakistan, SEO Consultant, SEO Expert, SEO Training Pakistan, Pakistan SEO Consultant, Online Marketing Expert, Online Marketing Consultant, SEO Consultancy” />
<h1 > What is SEO? Why it is Important for Online Business? </ h1>
<h2>SEO Consultant Pakistan</ h2>
<img src = “” />
<a href= »”> SEO Consultant Pakistan </a>

SEO rules

Note: No one can be sure of the correct SEO rules below, but as a SEO Consultant, strongly suggest you experiment and scrutinize your results using Google Analytics.
Rule number 1 SEO The <title>.

The text between the HTML <title> tags is very important to optimize your website. For search engines, the first words between the <title> are more important than the final words. Between the <title>, limit yourself to 120 characters. A <title> bit too long to be interpreted as web spam and not reduce the relevance of the words within the <title>. Too short title may not contain enough information for users.
Note: The text that is found between the <title> appears in the top bar of the web browser of your visitor.

SEO number 2 domain name and file name rule.

The keywords in your domain name to help improve your rankings in the search engines. For example, is usually on the front page for the word “ShajeeFareedi”. To improve your rankings, you can also use your keywords in the names of your files and your directories. example:

SEO Consultant

Rule number 3 SEO Density Index in keywords.

From an SEO perspective, how often you use your keywords in your web pages is very important for your rankings. They say a keyword density between 1 and 2% is ideal to improve your ranking. What does it mean? A density of 2% means that the same keyword appears 2 times per 100 words in total. So for every 100 words, you can optimize your web page by adding the same keyword to 1.9 times. Greater than 1.9% could be considered spam Web density.

Shajee Fareedi know better, how to analyze keyword density and how many keywords will be the best for the content total words.

Rule number 4 SEO tags <meta name = “description”>.

The <meta name = “description”> is used by several search engines to display your website in the search results. Some experts believe that this tag adds nothing to the ranking of your website, but as i am an experienced Specialist SEO Consultant, I suggest you anyway to add some keywords. I think this tag is an excellent opportunity for you to briefly describe your business. After all, a good description of your business could result in an increased rate of clicks to your site. Try to introduce yourself.

Rule number 5 SEO The <h1>.

Most experts agree that the text is found between the <h1> is important for the ranking of your website. The <h1> is a tag that represents the header of your page. Example: The title of your article. When your title catches the attention of the reader and it contains some of your best keywords is that you have a winning title that will definitely improve your SEO rankings.
Here are other tags that you should not neglect your SEO <h2> <h3> <h4> <h5> <h6>.

Rule number 6 SEO attribute “alt” tag <img>.

The “alt” tag <img> attribute allows you to associate an alternative text to an image. When text is added to this attribute, the same text is displayed in a tooltip when the mouse pointer is placed over the image. Hamilton SEO experts agree that the text can have a positive effect on the SEO of your website. For you to test it.

SEO rule number 7 anchor of a link.

The anchor of your links (external and internal) is very important to optimize your website. The anchor of a link is the text that is found between <a>. This is the same text that is visible and you can click on a Web page. To optimize your web page, I suggest you include in your text, internet links every 100-150 words. Make sure you add your keywords to the anchor links.

Rule number 8 SEO quality, quantity and diversity of links.

Popularity, relevance and quality of external links you provide are very important. Do not submit unnecessary links to your visitors. Also avoid links to little known or that are not indexed by search engines websites. The amount of links you provide is also important for your SEO. In addition, the diversity of your links is also very important. Avoid adding links all go to the same domain name.

SEO Content quality number 9 rule.

The quality of content on your website is a very important rule for your SEO: Make sure to create a unique and relevant content for your visitors. After all, if you want them back, you have to put the time and effort to write interesting content (informative, advertising copy, etc.) and organize this information seamlessly. Avoid: hidden text and links, pages deceptive management, irrelevant keywords, duplicate content, etc.

SEO rule number 10 back links and trackbacks.

Rule 10 is the largest of all the rules. In fact, by itself, this rule can give you far above all other rules results.
Rule number 10 is that the more you link to your site from external sites, the better your ranking in search engines. Return (or incoming link, English backlink) link is a simple link to your website from another Web page. The trackback (trackback), meanwhile, is an automated inter-blogging system links (references). This system, which is integrated with WordPress, for example, automatically finds the links to your blog that are created from external WordPress blogs.
Attention here is not quantity but quality that counts. A link to your site from a site with a Google PageRank (PR) is higher than ten links from sites of poor quality.


Want to cheat and get on the first page for certain keywords? It’s easy! You only have to create an ad campaign using Google Adwords and your site will be found automatically on the first page for the keywords you have chosen. However, with Google Adwords, you will pay. That is why I strongly suggest you to optimize your website with the help of SEO Consultant like Shajee Fareedi.

Shajee Fareedi – SEO Consultant Pakistan

Shajee Fareedi is an Specialist SEO Consultant and Providing SEO Services and SEO Consultancy worldwide since 2011 with their 100% Effective techniques and tactics any few of them are described in this post. With SEO Services by Shajee Fareedi, you will win in the long term.

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