SEO trends

January 16, 2016

These are the online marketing trends 2016: Mobile traffic, content strategies and data management

Content Marketing is necessarily closely linked in content to the corporate and brand values The biggest challenges for advertisers and SEO Companies   in 2016 will be data management, Google and Facebook-independent Cross device tracking as well as the shortage of skilled workers. Construction sites, there are also. Because especially content marketing can still unexploited opportunities and budgets 1. Cross device tracking lags behind expectations 2015 included for the online marketing industry, a not to be underestimated disappointment: Cross-Device Tracking is not yet at the level that had been hoped for the end of the year. Only Google and Facebook can convince Right at the moment. Both providers have however just opened their technologies only for the general public and also in direct competition to many online marketing and E-commerce companies. The industry is in a tight spot and need to focus on solutions that can offer an alternative to the offerings of Google and Facebook in the near future. One possible approach is to develop a common tracking standards. Since log customers in online shops but both mobile and stationary, offer tracking technologies, which are implemented directly by the advertisers, the first concrete solutions. 2. Content marketing can still unexploited opportunities and budgets Content Marketing was indeed justifiably one of the most important words in 2015, but the discipline was able to surgically so far do not claim. Still is mainly filed to the definition, in many discussions also the delimitation to inbound marketing was not as clear as it should be ideally. 2016 is on sale in the agencies now on the practical implementation. For this purpose, you have to convince customers of the added value: At present the long-term nature of is  content marketing measures often a rather short-term oriented budget allocation by the Advertiser opposite. 3. E-Commerce uses mobile […]
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