As a SEO Expert, i understand How Search Works up to great extend and now i have decided to explain its basic processes which are also important for SEO Beginners to know because it is a very important part of SEO. If you are New to SEO and want to grow in the Search Market, It is must to know and understand How Search Works to become a SEO Specialist as I mentioned that it is a part of SEO. Well, now we are about to start learning “HOW SEARCH WORKS” HOW SEARCH WORKS As we use the words how Search Works, it simply means How Search Engine Works. There are about 3 Major Parts of the Search Process, which are : Crawling and Indexing Algorithm Fighting with Spam Each Step having many processes. WHAT IS CRAWLING AND INDEXING ? Crawling : Crawling is being performed by Crawler, which is a software which Google use to send over the web to discover most relevant information or Data to the Searches which are performed by users of Search Engine (Google.com) Basically the Crawling is the process which is used to help Googlebot to discover every new and updated web pages on the web to be added to the Google’s Database/Index. Google is using a huge set of machines/Computers to crawl trillion of pages on the web. Indexing Indexing is a part of Search. After the Crawler/ Google-bot collects the web pages when the crawling is in progress and it creates a file which is called an index. Crawler puts the important information and words/keywords and their locations in the index file. index much looks like the index of a book. It helps Search system up to great extend to provide searcher exact results of what he/she searched in the search box. SEARCH Search starts with the web. […]
Its Time to understand how to get found on Search Engine Like Google, Bing, Yahoo etc. This is the Job of SEO Expert OR Digital Marketing Specialist like Me 🙂 . There are Some Techniques and Trick for optimizing your Website on Search Engines. Once you have developed your Website and uploaded Unique Content after Understanding your Targeted Audience i covered in previous article, there are some most important thing to optimize your Website on Search Engines which are must to be implemented while deciding to get start working on Search Engine Optimization of your Business / Services or Product website. After your efforts for optimization of your website on search engines, you’ll want your visitors to get you found in search results while they finding services, business or products which you are providing. But before that, it is must to make sure that the Search Engine ( Google ) is able to find you on the web. Because, if the Google’s Crawler (BOT) could not get you found, your website will not be indexed and no one can find your on search engines. HOW TO GET WEBSITE INDEXED BY GOOGLE There are some ways to submit your website to get indexed by Search engine. The Web Master Tools is one of the most important tool for doing that. Web Master Tool Allows you to submit your website to get indexed and delete any of your websites page which you don’t want appear in search results. But before Submitting your Website to GOOGLE WEB MASTER TOOL, Make Sure your website’s structure is SEO Friendly. and you have Created the Site Map of your website and Created Robots.txt file and uploaded to your website. These are the important things and recommended by Google Web Master tools.
As you have setup the website by pointing your Domain to your Hosting, i teach you in previous post ( Develop a New Website ), its time to Create some content to put on your website which is important for for SEO ( Search Engine Optimization ) We will learn about it in later chapter. So, Before creating contents for your website, you must need to identify your website’s targeted audience OR people who may be take interest in product or services your website is about. This is important because These are the people who you want to visit your website or buy your services or product. For example, the audience searches on Search Engine for Digital Marketing Specialist, SEO Expert, SEO Guru in Pakistan OR SEO Specialist and they found Shajeefareedi.com in the search results, the will visit for shajeefareedi.com because they are interested in learning Digital Marketing or SEO Basics or may be want to hire Shajee Fareedi – SEO in Pakistan to optimize their business website for generating more profit through Online Presence. Once you identify your audience, you can develop some contents that are useful and not irrelevant to them. Always Remember one thing, the visitors only just visits your website to get that kind or information which they are trying to find on the web and the Google’s Ranking system will only rank your website if the content is relevant to the keyword you are targeting to rank your website on. Understand Your Audience to Target A search for “SEO Specialist in Pakistan” shows variations and related terms that people have searched in the search box of any Search Engine like Google, Yahoo, Bing, Aol, Ask, Baidu etc to “SEO Specialist in Pakistan”. Understanding of related terms to your website’s content helps you to create […]